The Problem
We approached a real estate owner with the aim of understanding how he makes decisions for his business. His method was mainly led by intuition which is highly unreliable and market dynamics can and do change often.
The Solution
We offered Nexselligence, our business intelligence solution that was used to analyze their data about sales, projects and clients. The following key deductions and recommendations were made, all of which are key to growth of the company's revenue.
- On the Management Overview section, there were big numbers that showed the total sales, revenue from sale of plots, revenue from sale of titles and total amount of deposits collected from the 3 projects. These figures can be used for making various strategic decisions, such as when to roll-out other projects and where to base the projects. Such key decisions rely on the returns gained from ongoing projects.
This analysis provided individual client details, and it could be used by members of staff that handle the different client accounts.
Deduction from this analysis included:
- From the Client List table, salespersons can easily track their clients and see the amounts they have paid in and their balances.
- At a glance, one can tell the client who owes the company the largest balance.
- Offering promotional benefits to clients
- Using competitive pricing strategies
- Prioritizing and investing more on projects that are located close to social amenities – such as malls, schools, hospitals etc since studies show that consumers are more likely to purchase property that is strategically located close to social amenities.
- Using appropriate infrastructure when developing properties –this helps to minimize costs and ensure that projects are finished in good time.
Sample Dashboards
This is a sample of the analytics dashboards used to come up with the recommendations.
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