How The Fashion Frenzy's Digital Marketing Journey Took Shape

The Fashion Frenzy, a prominent fashion brand in Kenya, is at the forefront of style innovation. With a commitment to setting new fashion standards, The Fashion Frenzy offers a wide array of trendsetting products that cater to diverse tastes and preferences. 

The challenge

Anne launched The Fashion Frenzy as a sole owner and he was running all aspects of the business . She had a limitation in approaching  marketing and needed to establish a solid brand identity to differentiate her brand from the competition.

Her first challenge was selecting the right social media platform for The Fashion Frenzy. She researched different platforms and decided that Facebook and Instagram were the best fit because of their visual nature and potential to showcase the products offered by The Fashion Frenzy.

However, Anne struggled to build a following on all platforms. She realized that creating engaging content and using relevant hashtags was essential to attract new followers.  The biggest challenge in this was creating a consistent flow of content on all platforms and following keenly on the metrics. She didn't have centralized tools to help with this. 

Anne realized that she needed to:

  • Maintain a consistent queue of posts on all platforms
  • Analyze the performance of all posts
  • Create highly engaging content

All this needed to be done fast—and with a manageable budget.

The outcome

3+ Hours Saved Daily

With NdovuCloud's social media management platform, The Fashion Frenzy is able to schedule posts to all social media accounts from one place. It is possible to schedule all content for 30+ days, allowing time for other important tasks.

25% Increase In Awareness

From gaining followers on all social media accounts to seeing customers onboard the marketplace app, The Fashion Frenzy brand has grown from to over 200,000 followers and more. The engaging content posted daily has resulted to 5x user engagement. 

Constant Activity On Socials

NdovuCloud's platform ensures that The Fashion Frenzy social media platforms are active even beyond normal business hours, keeping followers engaged throughout.

Creation Engaging Content

On top of the social media management platform, NdovuCloud has helped The Fashion Frenzy create engaging content for all platforms.

Get started with the most refined digital marketing strategy today.

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